The New ShopRite Opened on Everton's Second Floor. The Ground Floor Is Still Coming.
November 5, 2026
November 5, 2026
"This project delivers on our long-standing commitment that ShopRite, an essential amenity for downtown Jersey City, stays open for generations to come," Abe Naparstek, principal of G&S Investors, told ROI-NJ when Everton opened in mid-October.
The supermarket kept that promise. On Wednesday, October 14, 2026, ShopRite of Hudson Exchange Place opened in the new 60-story tower at 99 Provost Street. The Metro Plaza store across the street had closed the day before, according to NJ.com. Downtown's biggest weekly errand moved overnight. The rest of the block has been slower. The café, the restaurant, the swim school and the public plazas are all part of the Everton plan, and all of them are scheduled to follow the grocery store, not open with it.
The new store sits on the second floor of Everton, above the building's street-level retail. Jersey Digs reported that it is 85,000 square feet, 20,000 more than the Metro Plaza location it replaced. Inserra Supermarkets runs it, and it includes a liquor store. Being upstairs changes how a shopping trip works:
Wakefern's opening announcement covers the hours and the app-based parking. If parking cost matters for your trip, ask the store directly.
The first week was busy. Inserra ran tasting stations from 7 a.m. to 2 p.m. October 14 through 18, and a Singing Mozzarella Chef appeared on October 17 and 18. The apartments followed a day after the store. NJBIZ reported that Everton's 802 apartments opened the day after ShopRite did.
Everton is the second phase of Hudson Exchange, the master-planned project from BGRE and G&S Investors. BGRE is the developer previously known as Brookfield Properties. Beyond the supermarket, the building has 19,000 square feet of ground-floor retail. Mid-October coverage gave each piece its own place in the order:
| At Everton | What it is | Where it stood at the October 15 opening |
|---|---|---|
| ShopRite of Hudson Exchange Place | 85,000-square-foot supermarket on the second floor | Opened October 14 |
| ShopRite Wine & Spirits | Wine, spirits and beverages | Announced with the store |
| Modcup Coffee | Café with a full roastery | Listed by NJBIZ and ROI-NJ as opening at a later date |
| Goldfish Swim School | Swim lessons | Listed as opening at a later date |
| Restaurant from the Izakaya Kumade team | New concept in development | Listed as opening at a later date |
| Public green space and plazas | More than 20,000 square feet, including a dog park along Marin Boulevard | Part of the development plan |
The order was planned this way. G&S framed Everton around keeping ShopRite open for downtown, and the store moved straight from one building to the next with a single day between them. The street-level tenants are the second step.
Of the tenants on the way, Modcup has the deepest downtown roots. Jersey Digs reported in January that the company started in 2013 as a single mobile coffee cart in Hoboken. Founder Travas Clifton later bought a 1969 Citroën coffee truck and ran Modcup from it in Exchange Place. Its first brick-and-mortar café is on Palisade Avenue in The Heights. It has since opened a Hoboken café on 4th Street and roasts at 25 Senate Place.
The Everton lease covers 1,843 square feet, and the space is built around production as well as the café counter. Clifton described the plan in a statement to Jersey Digs:
"The new location will be anchored by a 35-kg Loring Coffee Roaster and will give us the ability to compete with the world's best roasters while staying deeply rooted in Jersey City, the place that shaped us."
According to the same report, the brand's "Caffeine and Dreams" signage is headed for Everton. A roaster-café on the ground floor with a supermarket above it would give the block something to do between the light rail and the escalators. Until those street-level spaces fill, the tower's main draw is upstairs.
The public space in the plan matters as much as the retail. ROI-NJ reported that Everton's more than 20,000 square feet of publicly accessible green space includes a plaza meant as a gateway to the Sixth Street Embankment. That historic rail line is being turned into an elevated public park. Jersey Digs adds a new dog park along Marin Boulevard to the plan.
Across the street, the former ShopRite building is part of the larger Hudson Exchange master plan. That plan covers six blocks and 18 acres and calls for seven redeveloped parcels around a central green space, with new roads. According to Jersey Digs, those roads are meant to reconnect the area to the city's historic street grid and the neighborhoods around it. Today the area is still mostly a superblock. The plan is for it to work more like the downtown streets west and south of it.
While Everton was finishing its upper floors, downtown's new places to eat and drink opened in existing storefronts on established streets. Jersey Digs tracked a steady run of them from June through October:
Some downtown storefronts are already lined up for next. Mr. Subs is coming to 389 Monmouth Street, the former Diesel & Duke space. Just Salad has been reported as seeking a spot at 99 Hudson Street in Exchange Place. Dutch's Sandwich Shop plans to open at 270 Grand Street, the former Cafe Dolma, in 2027.
A small operator can sign a lease on Newark Avenue and be pouring within a season. Everton's ground floor depends on a 60-story tower's schedule. Since June, downtown's new ShopRite came from the tower, and its new spots for coffee and dinner came from the existing blocks.
The holiday calendar also centers on the older streets. The Historic Downtown Special Improvement District's Christmas Tree & Menorah Lighting is Tuesday, December 1, from 5 to 7:30 p.m. at the Newark Avenue Pedestrian Mall stage area. The district's Happy Holiday Market runs December 5 and 6 and December 12 and 13, from 11 a.m. to 6 p.m., at Grove Street PATH Plaza and The Ashford rooftop. If you'd rather go up the waterfront that night, the Newport tree lighting is also December 1, from 6 to 8 p.m. at Town Square Park.
That gives the first two weekends of December a clear loop: groceries and liquor at the new ShopRite on Provost Street, then gifts at the market on Grove Street PATH Plaza.
Our team follows downtown storefronts and big projects like Hudson Exchange because they change what a block is like to live on. That includes where the grocery store is, what's on the ground floor and what a planned plaza will connect to. If you'd like to talk through what the next phases mean for your building or your street, Team Francesco is happy to walk the block with you. Let's Connect.
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