Why 44% of Home Searches Start Online (and What to Do Next)

Why 44% of Home Searches Start Online (and What to Do Next)

The internet has revolutionized how people search for houses to buy, offering convenience, efficiency, and access to a wealth of information. While in times past, print advertisements and simply driving around a desirable neighborhood were often how buyers conducted their home searches, today, 44% of buyers start their home search online. Without a strong online presence, you may as well not even have a home listed for sale at all.

One thing that hasn’t changed is the need for a trustworthy real estate agent who knows the local market. Today’s real estate agents know you need to advertise a home for sale where people are going to look, and that means having a strong online presence. Whether you’re hunting for Edgewater, NJ, real estate, or you’re on the west coast, keep reading to find out more about online house hunting.

Exploring homes for sale from your couch

The internet has made the house-hunting experience more efficient, transparent, and accessible. It has empowered buyers with comprehensive information, expanded their options, and streamlined the search process, ultimately leading to a more informed and satisfying home-buying journey.


Connectivity with real estate professionals

With just a few clicks, buyers can access an extensive network of agents, brokers, and experts in the industry. Online platforms allow for easy communication, whether through email, instant messaging, or video calls. This connectivity enables swift and efficient collaboration, allowing buyers to seek advice, schedule viewings, negotiate deals, and receive personalized guidance throughout their real estate journey.


Extensive online listings

Real estate websites and platforms provide a vast database of listings, allowing house hunters to search for properties based on specific criteria such as location, price range, size, and amenities. These listings provide detailed information, including photos, descriptions, and virtual tours, giving buyers a comprehensive view of each home without leaving their seats.


Detailed property information

From high-resolution photos to virtual tours and interactive floor plans, online listings offer a comprehensive view of each property's features and layout. Buyers can access vital information about a home's specifications, amenities, and even its neighborhood. House hunters can get a realistic sense of a property's layout and condition without physically visiting it, saving time and effort.


Advanced search and filtering options

Online platforms provide powerful tools that allow users to customize their search based on specific criteria such as location, price range, property type, and amenities. These advanced search and filtering features make it easier than ever to find properties that align with buyers’ preferences, ensuring a more efficient and tailored house-hunting experience.


Virtual viewings and 3D tours

With the rising popularity of virtual viewings and 3D tours, potential buyers can explore properties from the comfort of their own homes. These immersive experiences allow you to virtually walk through a home, getting a realistic sense of its layout and features. The internet provides a convenient and efficient way to narrow down their options and make more informed decisions when selecting their next home.


Access to neighborhood information

Online maps and directories provide insights into the surrounding area, helping buyers gauge the desirability and convenience of a neighborhood before making a decision. This wealth of information empowers buyers to make informed choices that align with their lifestyles and preferences.


Online reviews and ratings

Reviews and ratings provide a valuable resource for potential buyers. House hunters can access feedback from previous clients, insights on real estate agents, and even ratings for specific neighborhoods or properties. This transparency empowers buyers to make sound decisions, giving them a clearer picture of what to expect and facilitating a smoother and more confident home-buying process.

Connect with a real estate agent

Selling a home can be a time-consuming process. By partnering with a real estate agent, you can offload many of the time-consuming tasks to them, such as handling inquiries, scheduling showings, and managing paperwork. Real estate agents possess a deep understanding of the local market. They have their finger on the pulse of current trends, pricing strategies, and buyer preferences. This expertise enables them to position your home competitively and attract the right audience. If you’re buying or selling Edgewater, NJ, real estate, it only makes sense to work with an agent who knows the local market inside and out.

An agent will guide you through the listing process, ensuring that all necessary documentation is in order and that your home is presented in the best possible light. From staging advice to professional photography, they can help showcase your property's unique features and make it stand out from the competition. Real estate agents have access to a vast network of potential buyers and other industry professionals. They can leverage this network to market your home effectively, both online and offline, increasing its exposure and maximizing your chances of a successful sale.

Agents have expertise in online marketing techniques. They can utilize Multiple Listing Service (MLS) to ensure your property reaches a broad audience of potential buyers. They can employ social media, email marketing, and targeted online advertising to generate interest and drive traffic to your listing. When it comes to negotiations, having an agent on your side is invaluable. They will work tirelessly to secure the best possible offer for your home, leveraging their negotiation skills and market knowledge to protect your interests and maximize your profit.

Selling a home can be stressful, but having a real estate agent by your side provides peace of mind. They are experienced in handling the intricacies of the selling process, including legalities and potential pitfalls. With their expertise and support, you can navigate the process with confidence.

Your new home is just a click away

Partnering with a real estate agent to list your home online brings numerous benefits. From their market knowledge and online marketing strategies to their negotiation skills and professional guidance, they can help you achieve a successful and seamless home-selling experience.

Team Francesco is an esteemed collective of exceptional agents in New Jersey, renowned for their outstanding accomplishments in the real estate industry. When you choose Team Francesco, you gain access to a powerhouse of professionals who will go above and beyond to ensure your real estate journey is a resounding success. Whether you’re buying or selling Edgewater, NJ, real estate, or anywhere else in Hudson and Bergen counties, contact Team Francesco today to find out how they can help you.




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